#BerokZindagi

Breathing conditions such as asthma should not be a setback for anyone. Instead, the spirit of those who have struggled with this condition and powered through life should be celebrated. 'Berok Zindagi', as a campaign aims to increase awareness around asthma and inhalers as its treatment through the message “Asthma ke liye #InhalersHainSahi”. It encourages appropriate treatment so that no patient's life is limited by asthma. It also educates people about the use of inhalers, dispelling the myths surrounding their use.

This year, the campaign began with a film highlighting why inhalers are the right treatment for asthma. Check out this Cricket film.

Through, the support and participation of prominent personalities such as Sonali Bendre, Mandira Bedi, Satish Kaushik, and Priyanshu Painyuli, the initiative debunked popular myths related to inhalers. Through their personal stories, the videos appealed to a wide range of age groups, encouraging individuals to seek treatment as soon as possible. To dispel the myths take a look at these myth-busters.

Another unique initiative in the campaign was the ‘Inhalers Hain Sahi’ song written by Abhijeet Bhattacharya, composed and sung by Amit Trivedi, and featuring Nikita Gandhi. The song melodiously inspires people with asthma to take control of their lives by making the right choice. It emphasizes the message ‘Asthma ke liye #InhalersHainSahi’ through the lyrics and its composition.

Just like other chapters of the Berok Zindagi campaign, this year also saw successful initiatives towards spreading awareness of asthma and inhalers.