3 Myths About Inhalers That Just Aren't True

Did you know that inhalers aren't addictive? Yes, you heard that right! Asthma is a condition that all of us are familiar with. Unfortunately, most of the myths related to the treatment of asthma are just that – myths and in this day and age, they have created a major barrier between an asthmatic and the appropriate treatment. 

We recently kicked off the second phase of our #BerokZindagi campaign. The core philosophy of the same being - "Asthma Ke Liye, Inhalers Hain Sahi". Keeping this in mind, we decided to bust the major myths attached to the use of inhalers. 

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FB Live Interview with Dr. Jagdish Chinnappa, Dr. Raja Dhar, Priyadarshini Chatterjee and Hetal Kamdar

One of the most alarming asthma facts is that more than 37 million Indians suffer from it.

After achieving our goal of creating awareness about asthma with the first phase of our campaign, we at Cipla recently launched the second phase of our #BerokZindagi campaign with the core message being "Asthma ke liye, #InhalerHainSahi".

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The Ideal Daily Routine for Someone Suffering from COPD

Chronic Obstructive Pulmonary Disease or COPD is an umbrella term which is used to cover a number of respiratory diseases. COPD affects the lungs which lead to the individual finding it difficult to breathe.

It mainly comprises of three conditions:

1. Emphysema

2. Chronic Bronchitis

As per the latest Global Burden of Disease study, there is an estimated average of 55 million individuals in India who are currently suffering from COPD.

What Are The Causes of COPD?    

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FB Live Interview with Dr. Jaideep Gogtay

The interview hosted by Rajdeep Sardesai with Dr. Jaideep Gogtay, Senior Vice President at Cipla Ltd on the 26th of October, 2018, answers all your asthma related queries.

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Best exercises for asthma

Having Asthma shouldn't prevent you from staying active. There are beneficial exercises that people with asthma can participate in. Read on to know more.

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Cipla's New Television Commercial

With the second leg of #BerokZindagi having officially kicked off, the new TVC that Cipla recently launched on the 14th of December 2019 perfectly encapsulated the theme for this phase of the campaign. The same being "Asthma Ke Liye, Inhalers Hain Sahi".

The campaign aims to bring about awareness amongst both, non-asthmatics and asthmatics, about the benefits of using inhalation therapy. In doing so, we hope to destroy the stigma attached to the use of inhalers, which has prevented asthmatics all over India from accessing the correct treatment.

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