Cipla's New Television Commercial

With the second leg of #BerokZindagi having officially kicked off, the new TVC that Cipla recently launched on the 14th of December 2019 perfectly encapsulated the theme for this phase of the campaign. The same being "Asthma Ke Liye, Inhalers Hain Sahi".

The campaign aims to bring about awareness amongst both, non-asthmatics and asthmatics, about the benefits of using inhalation therapy. In doing so, we hope to destroy the stigma attached to the use of inhalers, which has prevented asthmatics all over India from accessing the correct treatment.

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Hay fever: Causes, Symptoms, Treatment

Hay fever is an allergic reaction to environmental allergens. Read on to know more about the common triggers that can worsen this condition and the treatment required to manage hay fever.

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Best exercises for asthma

Having Asthma shouldn't prevent you from staying active. There are beneficial exercises that people with asthma can participate in. Read on to know more.

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FB Live Interview with Dr. Jagdish Chinnappa, Dr. Raja Dhar, Priyadarshini Chatterjee and Hetal Kamdar

 

One of the most alarming asthma facts is that more than 37 million Indians suffer from it.

 

After achieving our goal of creating awareness about asthma with the first phase of our campaign, we at Cipla recently launched the second phase of our #BerokZindagi campaign with the core message being "Asthma ke liye, #InhalerHainSahi".

 

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Causes and Risk Factors of COPD

COPD is caused by a number of reasons - smoking, pollution, exposure to chemical fumes and toxic substances being the most common. Read on to know more about the risk factors of COPD.

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FB Live Interview with Dr. Jaideep Gogtay

The interview hosted by Rajdeep Sardesai with Dr. Jaideep Gogtay, Senior Vice President at Cipla Ltd on the 26th of October, 2018, answers all your asthma related queries.

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