About Berok Zindagi

Berok Zindagi is an initiative that aims at helping asthmatics realize their true potential and live unstoppable lives with the help of an inhaler. We at Cipla have crafted Berok Zindagi as a tool to arm people with all the knowledge they need to tackle the stigma surrounding inhalation therapy head on, and adopt inhalers, without hesitation.

Our mission is twofold, and the second task at hand is to create the awareness about the condition within non-asthmatics to break stigma down at its very root. With this intent, we have brought together 3 asthmatics who have, through their lives, shown the world that asthma can’t stop you from reaching the highest of heights – 6 time Michelin Star winning chef Vikas Khanna, Arjuna award and Commonwealth Gold winning Badminton champion Parupalli Kashyap, and social media superstar Srishti Dixit – with internationally acclaimed actor Radhika Apte to rally asthmatics and enlighten non-asthmatics to the cause.

With the influence of these national icons, we believe the myths and stigma surrounding asthma and inhalers will soon cease to exist and every asthmatic will live a Berok Zindagi.


There are many ways to treat asthma, but you don’t have to worry when you have the right solution for asthma - inhalers. Watch as Radhika Apte, Vikas Khanna, Parupalli Kashyap and Srishti Dixit tell you exactly why asthma ke liye, #InhalersHainSahi

And now that you know, don't just stop there. Connect with a doctor for further assistance.

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