Asthma for Non-Asthmatics

When you hear the word asthma, what is the first thing that comes to mind? Inhalers? The latest movies?

Asthma is one word that is known to people all over the world but the details of the condition usually remain hidden from the general public. Did you know that asthma is a condition that affects more than 3.5 crore individuals in India alone? With the second leg of #BerokZindagi being kicked off, we realized that it was time to bring non-asthmatics into the fold and educate them about the nitty-gritties of the condition.

Read More

Cipla's New Television Commercial

With the second leg of #BerokZindagi having officially kicked off, the new TVC that Cipla recently launched on the 14th of December 2019 perfectly encapsulated the theme for this phase of the campaign. The same being "Asthma Ke Liye, Inhalers Hain Sahi".

The campaign aims to bring about awareness amongst both, non-asthmatics and asthmatics, about the benefits of using inhalation therapy. In doing so, we hope to destroy the stigma attached to the use of inhalers, which has prevented asthmatics all over India from accessing the correct treatment.

Read More

What is Bronchial Asthma?

How to identify and deal with bronchial asthma

Read More

Hay fever: Causes, Symptoms, Treatment

Hay fever is an allergic reaction to environmental allergens. Read on to know more about the common triggers that can worsen this condition and the treatment required to manage hay fever.

Read More

Causes Of Asthma You Must Be Aware Of

Asthma is a condition in which your airways swell and produce extra mucus. While the causes can vary from person to person, here are some common causes of asthma you must be aware of.

Read More

Difference Between Asthma And COPD

Both asthma and chronic obstructive pulmonary disease (COPD) share similar characteristics, but they're not the same conditions. Read on to know the difference between Asthma And COPD in detail.

Read More