Asthma for Non-Asthmatics

 

When you hear the word asthma, what is the first thing that comes to mind? Inhalers? The latest movies?

 

Asthma is one word that is known to people all over the world but the details of the condition usually remain hidden from the general public. Did you know that asthma is a condition that affects more than 3.5 crore individuals in India alone? With the second leg of #BerokZindagi being kicked off, we realized that it was time to bring non-asthmatics into the fold and educate them about the nitty-gritties of the condition.

 

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Cipla's New Television Commercial

With the second leg of #BerokZindagi having officially kicked off, the new TVC that Cipla recently launched on the 14th of December 2019 perfectly encapsulated the theme for this phase of the campaign.

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Causes and Risk Factors of COPD

COPD is caused by a number of reasons - smoking, pollution, exposure to chemical fumes and toxic substances being the most common. Read on to know more about the risk factors of COPD.

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Hay fever: Causes, Symptoms, Treatment

Hay fever is an allergic reaction to environmental allergens. Read on to know more about the common triggers that can worsen this condition and the treatment required to manage hay fever.

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FB Live Interview with Dr. Jagdish Chinnappa, Dr. Raja Dhar, Priyadarshini Chatterjee and Hetal Kamdar

 

One of the most alarming asthma facts is that more than 37 million Indians suffer from it.

 

After achieving our goal of creating awareness about asthma with the first phase of our campaign, we at Cipla recently launched the second phase of our #BerokZindagi campaign with the core message being "Asthma ke liye, #InhalerHainSahi".

 

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Can Kids Outgrow Asthma?

 

Asthma is a chronic inflammatory disease in which the airways become sensitive to allergens or irritants. When the airways are exposed to such substances, the lining of the air passages become swollen and inflamed. In addition, the muscles around the airways tighten and there is an increase in mucus production in the lining. These factors narrow the passage of air in and out of the lungs and cause an obstruction in breathing.

 

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