The History, Evolution and Future of Inhalers

Gliding into the evolution of inhalers over the centuries as a solution to the breathing problems.

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Do’s & Don’ts For Asthmatics During These Times

Asthma is a chronic condition which can be managed well with the help of the right treatment in these difficult times. It is important for asthmatics to manage their asthma triggers and take their long-term controller medicine as prescribed to prevent asthma episodes during these times. Unprecedented times like these can give rise to a lot of queries among the asthmatics on how they should take care of themselves.

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Cipla's New Television Commercial

With the second leg of #BerokZindagi having officially kicked off, the new TVC that Cipla recently launched on the 14th of December 2019 perfectly encapsulated the theme for this phase of the campaign.

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Asthma for Non-Asthmatics

Asthma is one word that is known to people all over the world but the details of the condition usually remain hidden from the general public. Did you know that asthma is a condition that affects more than 3.5 crore individuals in India alone? With the second leg of #BerokZindagi being kicked off, we realized that it was time to bring non-asthmatics into the fold and educate them about the nitty-gritties of the condition.

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FB Live Interview with Dr. Jagdish Chinnappa, Dr. Raja Dhar, Priyadarshini Chatterjee and Hetal Kamdar

After achieving our goal of creating awareness about asthma with the first phase of our campaign, we at Cipla recently launched the second phase of our #BerokZindagi campaign with the core message being "Asthma ke liye, #InhalerHainSahi".

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Are Bronchitis And Pneumonia Interrelated?

Mainly due to common symptoms, bronchitis is often mistaken for pneumonia and vice versa. Bronchitis and pneumonia are independent of each other, which means that one doesn’t necessarily lead to the other.

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