Breathefree Collaborates with Radio City to spread Good Advice for Good Breathing among asthmatics

India is a country of over 38 million asthmatics and ranks number 1 in Asthma deaths. Asthma is a chronic condition which can be managed well with the help of the right treatment. People who have asthma, need to take extra care now. It is important for asthmatics to manage their asthma triggers and take their long-term controller medicine as prescribed to prevent asthma attacks during these times. Unprecedented times like these can give rise to a lot of queries among the asthmatics on how they should take care of themselves.

To address these queries, Breathefree collaborated with 91.1FM Radio City to associate with eminent doctors across 40 cities in India and to bring to you messages from these doctors who will share simple advice on how asthmatics should take care of themselves in these times.

This public service initiative will be conveying the message “Good Advice For Good Breathing” for asthmatics in all languages. The initiative will reach 40 cities of Radio City's presence through the doctors of their city. One doctor from each city will come on air to talk about good practices for asthmatics to undertake during these times. The estimated reach of this initiative will be around 50 lakh listeners and will impact millions of lives in the country thus ensuring a better future for asthmatics.

Tune into 91.1FM Radio City from 20 th -26 th May 2020 and listen to the Doctor’s advice for asthmatics.

#GoodAdviseForGoodBreathing

Issued in the public interest of Lung Health by
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