About Berok Zindagi

Berok Zindagi is an initiative to celebrate the undeniable resolve of the human spirit. A resolve that breaks all the barriers and empowers you to achieve greatness. A resolve that is full of will, passion and most importantly, breath.

At Cipla, we believe in proudly celebrating this resolve. We believe that people should stop for nothing. Especially not asthma or any other obstructive airway disease. That is why we’ve crafted Berok Zindagi – a tool to educate people on the things they need to know. Like how inhalers are the most effective form of treatment against any obstructive airway disease. With this intent at heart, we’ve teamed up with Priyanka Chopra, a global icon who is the very embodiment of the word unstoppable and who also happens to be an asthmatic. She shares her experience of how using inhalers enabled her to live life on her own terms and she wishes for a million others to do the same.

Together, we are tackling the social stigma surrounding asthma and inhalation therapy, educating patients about the benefits of inhalers and enabling them to truly live a Berok Zindagi

Priyanka's story

“My parents were doctors in the army, so we moved around a lot. One of the perks of having doctors as parents is that whenever you’re sick, they know what’s wrong, and more importantly, what needs to be done. I was diagnosed with asthma when I was 5. It wasn’t a very big deal for me, as my...



A superhero is someone who helps you fight & overcome difficulties, just like an inhaler that helps asthmatics manage their condition. Here is how these children perceive their inhaler as a superhero. What is your child's inhaler's superhero avatar? Share your art with us and get a chance to meet Priyanka Chopra.

Myth Busters

Asthma is a common condition & can be controlled with inhalers - this is the truth. But there are many myths around asthma that have made people think otherwise. Watch as Priyanka Chopra busts these myths and shows asthmatics how to live a #BerokZindagi.

Inspiring Icons #OpenUpToAsthma

Locate Us

Visit a Breathefree clinic to meet an educator, who will help you tackle your breathing problems.